Trends
Have you discovered Paper.li? This free online application compiles the most relevant news from a variety of sources and creates an actual newspaper featuring these articles. This paper can be sent directly to members as well as to any Association manager as an easy news resource for newsletters or social media. Check it out today!
Studio136
Wal-Mart is one of the best-positioned global retailers in the world today. Enduring values, low-prices, and an understanding for consumer trends all contribute to the retail chain’s success. Still, one key element makes it a go-to family favorite: The one-stop model.
Limited time, limited resources, and today’s rapid work and life pace have made consumers increasingly eager for products and services delivered conveniently, expediently, and skillfully.
Links We Love
- ASAE
- Empire State Society of
Association Executives - HOW
- New York Society of Association
Executives - New England Society of
Association Executives - Pantone Blog
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136 Everett Road
Albany NY 12205
Phone: (518) 465-7085
fax: (518) 427-9495
info@adgcommunications.com
www.adgcommunications.com
The Association Development Group, Inc. is a certified MWBE.
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Branding: Communicating Your Mission Visually
Communication is the essential ingredient in every successful association. All touch points with internal and external stakeholders must communicate the organization’s mission and vision. How is your organization perceived by its audiences? Here are some components to consider:
- Branding: Communicate your Association’s goals visually through distinct branding.
- Member Communications: Once you’ve established your brand, you’ll want to use it effectively.
- Webpage: Your website is your first “handshake,” the first place most potential members will interact with you.
- Social Media: The newest communication tool, social media, is quickly becoming the “public persona” of an organization.
Social Media: This is Why You're Overwhelmed
From BusinessInsider
Digital marketing is confusing—really confusing—as this insane graphic shows. Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess.
Expanding Horizons Through Social Media
This summer, ADG is taking an active role in navigating the complex world of social media. Our staff has been attending seminars, webinars and classes to learn how to better use the newest social media tools. In May, our staff attended a webinar, “Feeds and Needs,” during which we were introduced to new tools that make social media communication a breeze. We learned about programs such as TweetDeck and HootSuite that organize and schedule posts on Twitter. Our staff continues to experiment with a few of these programs so we can better bring up-to-the-minute Association and industry news to our members.